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What really works in major donor fundraising (and what doesn't).

From tested strategies to practical frameworks and tools, I'll help you cut through the noise and build a major donor programme that delivers lasting results. 

Major donor fundraising shouldn't feel overwhelming.

I'm Simona Santojanni, a fundraising strategist, educator and speaker. For more than 20 years, I've helped charities, universities and international organisations build stronger major donor programmes, develop strategic partnerships and secure philanthropic support that creates lasting impact.

 

Throughout my career, I've worked with organisations securing gifts of every size—from four-figure donations that can transform a local charity to multi-million philanthropic partnerships that shape international change.

 

Whatever the scale, the principles remain the same: build trust, understand what matters to your donors and create relationships that last.

 

That's why I created Major Donor Lab.

 

I'm passionate about taking the complexity out of major donor fundraising. No gimmicks. No one-size-fits-all formulas. Just practical tools, proven frameworks and honest insights to help you build a confident, strategic fundraising programme that delivers lasting results.

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